In real estate, when it comes to building your business, converting leads is the name of the game. One of the top ways of convincing those potential clients that you’re the right agent for them is by creating a pristine listing presentation. A listing presentation…
In many markets, the model of the lone real estate agent has given way to a team-oriented approach. You may be on the fence about working with a real estate team. It’s important to consider the advantages and disadvantages before you make the commitment…
Online reviews are the golden ticket to attracting new customers, yet they can also be the bane of a real estate professional’s existence — because not every review is a positive one. Negative reviews may reduce your star ranking, make potential leads think twice…
In today’s tech-savvy real estate world, a solid digital marketing strategy and a well-honed social media presence can make all the difference. Together, they can increase your brand awareness and, most importantly, deliver more qualified leads. In fact, according to a survey from the…
Working with family members can have many perks. They’re people you can trust to have the company’s best interests in mind, and when you find success, you can share it with the people you value most. It has practical value, too — if one…
The importance of a clean, easy-to-navigate, responsive real estate website cannot be overstated. Make it a priority today and you’ll see far-reaching benefits into the future. If clients see your sign, they’ll Google you first and call you second—maybe. Realty Times lists a “mobile-friendly…
Having a website and running a blog does not suffice to market your real estate business in 2021. Social media marketing has been growing in significance over the last few years, and the COVID-19 pandemic has further accelerated this trend. As a real estate…
Your real estate brand is the combination of the qualities, values, and strengths that make you who you are as a real estate agent. Your “you-ness” sets you apart from everyone else. More than that, it’s how people perceive you. That is not so…
Real estate is a career with unlimited potential, but it’s also a highly selective market. Clients are particular about their real estate agents, which makes sense—they’re about to make a costly and potentially life-changing investment. What’s highest on a client’s list when they’re choosing…
Real estate, like politics, is all local. When buyers and sellers are browsing the internet looking for the right agent to guide them through their next transaction, they’re looking for a local real estate market expert. Of course, they’re looking for someone with in-depth…
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